In this interview I speak with my Social Media content manager, Katherine Gotthardt of All Things Writing, LLC.
Every business owner is aware of the branding and positioning opportunities available via social media platforms like Facebook, Twitter, LinkedIn, blogging and email marketing. But who has the time or knowhow to take advantage of them the way all the gurus say we must?
Katherine offers a flexible support service that allows you to buy just the amount of social media presence you can afford. Your budget may not allow for you to buy her ultimate combo package but let’s face it – you can’t afford to be invisible online either.
Spend a few minutes to learn more about Katherine, her services and why I chose her to support my varied entrepreneurial identities in the social sphere.
Do you find Marketing confusing? You’re not alone.
My belief is that, for the majority of business owners, Marketing is a mystery and Sales is a dirty word.
In this audio extraction from my online course How To Build A Customer Factory, I explain why it is that you find marketing so difficult and how to get that situation turned around using an illustration I call The Groupon Conundrum.
How did Groupon grow so quickly from an idea on a napkin to a publicly-traded $13 billion company with 10,000 employees?
By capitalizing on the widespread fear and ignorance of Marketing exhibited by thousands of business owners across this country.
Please spend a few minutes with me to consider The Groupon Conundrum and how it may apply to you and your company.
In this fun and wide-ranging interview with my friend Adnan Hamidi, we talk about his personal journey into the gourmet bakery business.
Adnan has done what so many people only dream about – turn their passion into a profitable lifestyle business.
In this interview he discusses how he did it by choosing the right location, insisting on only the very best world-class ingredients and focusing on an exceptional experience for all his customers.
In a very short period of time Alexandria Cupcake has become such an institution in Old Town Alexandria, Virginia that a novelist recently included the bakery as a setting in newest book, Threaded Destiny!
Jane Tabachnick, the creator of Publicity For Introverts, was named one of the top 100 people online by Fast Company Magazine for her work as a digital Public Relations strategist.
Jane teaches savvy authors and heart-centered entrepreneurs – as well as introverts – how to gain visibility and instant expert status.
In this interview Jane talks about how difficult it is for many business owners to engage with publicity or be self-promotional in any way and how those same people can learn to leverage the power of Public Relations using her Publicity For Introverts system.