Category Archives: Email Marketing

Hot Lead Generation with “Cold Email” from InspireBeats

If you have ever tried (and failed) to connect with a high-profile prospect by sending them a personalized – but unsolicited – “cold” email message, you need to listen to this interview with Alex Berman, Chief Marketing Sumo of InspireBeats.com.

Over the past year alone, Alex’s company has sent more than 1 million cold emails for their prospects, with 2-3% of those messages resulting in the generation of an actual high-value introduction.

Their technique is so effective that it actually caused a jaded old marketing wonk (me) to respond and agree to interview Alex on Radio Free Enterprise.

At the bottom of this page is the exact email (Subject Line and Body Text) that Alex sent me on December 10, 2015 which resulted in him being interviewed eight days later.

If you are in the business-to-business space with an offering that creates a high-level client lifetime value, this service can be a cost-effective way to generate a never-ending stream of qualified prospects.

Connect with InspireBeats

Website: InspireBeats.com

See Their Pricing Packages

Radio Free Enterprise Podcast on iTunes


— ORIGINAL EMAIL ALEX SENT FRANK —

SUBJECT LINE: 

Room for another interview Frank?

BODY TEXT:

Hey Frank,

Just came across your podcast and I love the charismatic way you interact with your listeners.

I’m head of growth for a company called InspireBeats – we do fully managed sales and lead generation for startups and agencies, similar to LeadGenius. Naturally, we’re trying to get the word out 🙂

Since we target a similar group I think it would be quite interesting for your audience to hear some of these insights:

* What we learned sending over 1,000,000 cold emails
* Prospecting: how to find the perfect B2B lead
* What to use instead of a sales script
* Why conferences are a hugely overlooked lead gen spot

And all that good stuff. Does that sound interesting?

Thanks, Alex

P.S. Awesome episode about the power of podcast appearances!

Laura Poindexter Explains Email’s Edge Over Facebook

Laura B. Poindexter is a Social Media Marketing guru.

She presents educational seminars on various social marketing topics to thousands of business owners and marketing managers every year and has a very successful social media marketing consulting practice.

Nonetheless, on this episode of Radio Free Enterprise, Laura talks about the tremendous advantage email marketing holds over Facebook in that most critical of areas: actual sales generation.

Laura breaks her thesis down into very understandable chunks and cites data from very reputable sources that proves that more people will read your emails than read your Facebook post – and click through to buy or register after that.

Before she leaves Laura also shares a step-by-step process for getting your email and social media marketing plan put together quickly and correctly.

MORE LAURA B. POINDEXTER WONDERFULNESS

Read Laura’s Article That Proves Her Thesis On Email

Free Access To Laura’s Fill-In-The-Blank Email Templates

(You can also get the templates by texting EMAILNOW to 33444)

Watch Laura’s “3 Cs of Social Media” Video

Laura’s Website and Blog

RFE-Logo-1400

Conrad Bosmans Explains Voice-Activated Marketing

Regular listeners know that I firmly believe that Marketing is the single most critical success factor for any business. The problem is that, for most business owners, Marketing is a complete mystery.

How can the average business owner take all their specialized knowledge and years of problem-solving experience for their customers and translate it into an effective marketing program that will resonate with their ideal clients and drive new business through the door?

With Voice-Activated Marketing, that’s how!

In this episode K. Conrad Bosmans, Founder and CEO of VAMO Media, explains what Voice-Activated Marketing is, why it works so well and how any business owner can put it to use today to dramatically elevate their brand and grow their sales.

Click This Link To Schedule A Meeting with Conrad

VAMOmedia.com/RFE

Radio Free Enterprise