There are a lot of misconceptions swirling around the idea of building a successful business in the network marketing (aka multi-level marketing) industry.
Some people believe it can’t be done, that network marketing success is some kind of hoax or myth. Others believe that, while it is possible, only people who would do well on a used car lot could possibly succeed as network marketer.
David Delevante is living proof that, not only is business success a reality within network marketing, but that anyone – even a nerdy former naval engineer – can create a fabulous, home-based business in the industry.
In this episode, Dave explains how he originally got involved in network marketing and how he has built a successful business with over 14,000 team members, all while staying true to himself and never being pushy.
Do you find Marketing confusing? You’re not alone.
My belief is that, for the majority of business owners, Marketing is a mystery and Sales is a dirty word.
In this audio extraction from my online course How To Build A Customer Factory, I explain why it is that you find marketing so difficult and how to get that situation turned around using an illustration I call The Groupon Conundrum.
How did Groupon grow so quickly from an idea on a napkin to a publicly-traded $13 billion company with 10,000 employees?
By capitalizing on the widespread fear and ignorance of Marketing exhibited by thousands of business owners across this country.
Please spend a few minutes with me to consider The Groupon Conundrum and how it may apply to you and your company.
In this fun and wide-ranging interview with my friend Adnan Hamidi, we talk about his personal journey into the gourmet bakery business.
Adnan has done what so many people only dream about – turn their passion into a profitable lifestyle business.
In this interview he discusses how he did it by choosing the right location, insisting on only the very best world-class ingredients and focusing on an exceptional experience for all his customers.
In a very short period of time Alexandria Cupcake has become such an institution in Old Town Alexandria, Virginia that a novelist recently included the bakery as a setting in newest book, Threaded Destiny!