Category Archives: Interviews

How To Build Business Credit

My guest today is Mr. Michael England, president of River Capital Group, in Stafford, Virginia.

What we’re talking about in this episode is credit. Specifically business credit; why it’s so important and what you can do to build up your company’s ability to borrow.

The third of the Six M’s in my book Unlocking The M Cube is Money.

Access to capital is a critical success factor when starting, growing and running your business.

I am not a proponent of borrowing too much, having found myself overleveraged in the past.

But I do know that the right mix of vendor credit, equipment financing and lines of credit are very important if you want to avoid cash flow problems. That’s why I invited Mr. England to share some knowledge on Radio Free Enterprise.

Continue reading How To Build Business Credit

How To Hire Your First Employee

Sooner or later every entrepreneur moves from being a one-man-band to an employer. But very few of us have any recruiting or management experience.

What is the best way to make that move? How do I go about hiring my first employee?

In this episode of Radio Free Enterprise I have two guests joining me to talk about one topic: Attracting, Retaining and Developing Top Talent into your business. And, most especially, how to get started with that first hire.

My first guest is former Air Force helicopter pilot turned first-time entrepreneur Curtis Marshall, owner of DC dot Rentals, a small but rapidly growing residential property management firm based out of Alexandria, Virginia.

My second guest is a veteran entrepreneur. Brian Fielkow is president of JetCo Delivery in Houston, Texas and author of the book Driving To Perfection: Achieving Business Excellence by Creating a Vibrant Culture.

In this interview Curtis explains the challenges he is confronting as he faces the task of hiring his first employee and Brian shares his wisdom and experience in regards to building a successful team and culture.

Lead Generation with Email Marketing

If you have ever tried (and failed) to connect with a high-profile prospect by sending them a personalized – but unsolicited – “cold” email message, you need to listen to this interview with Alex Berman, Chief Marketing Sumo of InspireBeats.com.

Over the past year alone, Alex’s company has sent more than 1 million cold emails for their prospects, with 2-3% of those messages resulting in the generation of an actual high-value introduction.

Their technique is so effective that it actually caused a jaded old marketing wonk (me) to respond and agree to interview Alex on Radio Free Enterprise.

At the bottom of this page is the exact email (Subject Line and Body Text) that Alex sent me on December 10, 2015 which resulted in him being interviewed eight days later.

If you are in the business-to-business space with an offering that creates a high-level client lifetime value, this service can be a cost-effective way to generate a never-ending stream of qualified prospects.

Connect with InspireBeats

Website: InspireBeats.com

See Their Pricing Packages

Radio Free Enterprise Podcast on iTunes


— ORIGINAL EMAIL ALEX SENT FRANK —

SUBJECT LINE: 

Room for another interview Frank?

BODY TEXT:

Hey Frank,

Just came across your podcast and I love the charismatic way you interact with your listeners.

I’m head of growth for a company called InspireBeats – we do fully managed sales and lead generation for startups and agencies, similar to LeadGenius. Naturally, we’re trying to get the word out 🙂

Since we target a similar group I think it would be quite interesting for your audience to hear some of these insights:

* What we learned sending over 1,000,000 cold emails
* Prospecting: how to find the perfect B2B lead
* What to use instead of a sales script
* Why conferences are a hugely overlooked lead gen spot

And all that good stuff. Does that sound interesting?

Thanks, Alex

P.S. Awesome episode about the power of podcast appearances!

Search Engine for Veteran-Owned Businesses

Every American feels a deep debt of gratitude to the brave men and women in our Armed Services and we’d all like to repay them any way we can.

A wonderful way to do just that is by patronizing businesses founded and run by military veterans. But how can we find them?

In this interview Rick Yost, CEO of VeteransList.us, explains how you can use his search engine to locate veteran-owned businesses in your community and also explains why you can expect a better experience when dealing with vetrepreneurs.

And, if you are a veteran business owner yourself – or a veteran considering starting a business – Rick describes the advantages you hold and special challenges you face.

Rick wraps up by explaining all the benefits veteran business owners receive by registering their companies for free with VeteransList.

LEARN MORE ABOUT VETERANSLIST

Search for Veteran-Owned Businesses

Register Your Veteran-Owned Business with The Site

Contact Rick Yost by Email: ryost@veteranslist.us

Why Create Online Courses

In today’s ever-changing business environment, perhaps no resource is more valuable than access to knowledge.

Which may explain why the online education industry is absolutely exploding, with total 2015 revenue expected to top $50 billion.

But as valuable as immediate access to the world’s top experts is, John Colley would argue that the online learning industry offers business owners an even greater resource: the opportunity to position yourself as one of those world-class experts by creating a library of classes based upon your own knowledge and experience.

In this interview John talks about the benefits that accrue to successful online instructors and presents a road map to creating your first online course.

RESOURCES MENTIONED

Online Learning Club Facebook Group

John’s Free Udemy Offering Analysis Course

How to Succeed at Network Marketing

There are a lot of misconceptions swirling around the idea of building a successful business in the network marketing (aka multi-level marketing) industry.

Some people believe it can’t be done, that network marketing success is some kind of hoax or myth. Others believe that, while it is possible, only people who would do well on a used car lot could possibly succeed as network marketer.

David Delevante is living proof that, not only is business success a reality within network marketing, but that anyone – even a nerdy former naval engineer – can create a fabulous, home-based business in the industry.

In this episode, Dave explains how he originally got involved in network marketing and how he has built a successful business with over 14,000 team members, all while staying true to himself and never being pushy.

CONTACT DAVE DELEVANTE

Email: dave@usana.com

Phone: 703-928-1116

Radio Free Enterprise on iTunes

How to Start a Government Contracting Business

Elvis Oxley is the Founder and President of

GovernmentContracting.net

His company’s office is right on K Street in the heart of downtown Washington, DC.  and his contact list includes buyers of every conceivable product or service for virtually every Federal agency and military branch.

In this episode of Radio Free Enterprise, Elvis explains how he helps his clients generate millions of dollars of revenue by serving the single biggest customer in the world: The United States Government.

Whether or not you think Federal contracting could work for your business, you need to listen to what this expert has to share.

And if you are already selling to Uncle Sam you are bound to pick up a tip or two that will help you grow your business.

Find Out If GovernmentContracting.net Can Help You

Radio Free Enterprise on iTunes

Email Marketing is More Effective than Social Media

Laura B. Poindexter is a Social Media Marketing guru.

She presents educational seminars on various social marketing topics to thousands of business owners and marketing managers every year and has a very successful social media marketing consulting practice.

Nonetheless, on this episode of Radio Free Enterprise, Laura talks about the tremendous advantage email marketing holds over Facebook in that most critical of areas: actual sales generation.

Laura breaks her thesis down into very understandable chunks and cites data from very reputable sources that proves that more people will read your emails than read your Facebook post – and click through to buy or register after that.

Before she leaves Laura also shares a step-by-step process for getting your email and social media marketing plan put together quickly and correctly.

MORE LAURA B. POINDEXTER WONDERFULNESS

Read Laura’s Article That Proves Her Thesis On Email

Free Access To Laura’s Fill-In-The-Blank Email Templates

(You can also get the templates by texting EMAILNOW to 33444)

Watch Laura’s “3 Cs of Social Media” Video

Laura’s Website and Blog

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Michael Bloom And Hangouts That Convert

Google Hangouts On Air allow you to produce live streaming video programs which can be viewed by an unlimited number of people around the world.

The recorded videos are then permanently archived on YouTube.

Both the live event and the YouTube recording rank extremely high in Google because Google gives Google lots of SEO juice.

And all this wonderfulness is available at no charge. Gratis. Free.

“Sounds great Frank. But how can I use Hangouts to make money?”

By creating Hangouts That Convert, which is what Michael Bloom teaches you to do in this episode of Radio Free Enterprise.

Whether you have never heard of Google Hangouts or are a veteran webinar producer, you will learn a great deal from a man who teaches scores of people around the world how to make money with this incredible free resource.

Get Michael’s Free 18-Step Hangout Conversion Action Guide

Radio Free Enterprise

How to Make Content Marketing Work for You

Regular listeners know that I firmly believe that Marketing is the single most critical success factor for any business. The problem is that, for most business owners, Marketing is a complete mystery.

How can the average business owner take all their specialized knowledge and years of problem-solving experience for their customers and translate it into an effective marketing program that will resonate with their ideal clients and drive new business through the door?

With Voice-Activated Marketing, that’s how!

In this episode K. Conrad Bosmans, Founder and CEO of VAMO Media, explains what Voice-Activated Marketing is, why it works so well and how any business owner can put it to use today to dramatically elevate their brand and grow their sales.

Click This Link To Schedule A Meeting with Conrad

VAMOmedia.com/RFE

Radio Free Enterprise