Do you find Marketing confusing? You’re not alone.
My belief is that, for the majority of business owners, Marketing is a mystery and Sales is a dirty word.
In this audio extraction from my online course How To Build A Customer Factory, I explain why it is that you find marketing so difficult and how to get that situation turned around using an illustration I call The Groupon Conundrum.
How did Groupon grow so quickly from an idea on a napkin to a publicly-traded $13 billion company with 10,000 employees?
By capitalizing on the widespread fear and ignorance of Marketing exhibited by thousands of business owners across this country.
Please spend a few minutes with me to consider The Groupon Conundrum and how it may apply to you and your company.
In this fun and wide-ranging interview with my friend Adnan Hamidi, we talk about his personal journey into the gourmet bakery business.
Adnan has done what so many people only dream about – turn their passion into a profitable lifestyle business.
In this interview he discusses how he did it by choosing the right location, insisting on only the very best world-class ingredients and focusing on an exceptional experience for all his customers.
In a very short period of time Alexandria Cupcake has become such an institution in Old Town Alexandria, Virginia that a novelist recently included the bakery as a setting in newest book, Threaded Destiny!