As business owners, we often spend months of effort and thousands of dollars to land a new client, but then do almost nothing to retain our current clients by showing them the slightest amount of appreciation. “Studies have shown that 68% of customers leave because of a perceived attitude of indifference on the part of
Have you ever dreamed of featuring your business on the ABC television show Shark Tank? My guest this week is Joe Altieri. the inventor of FlexScreen, the world’s first flexible window screen, and a successful past contestant on the ABC television show Shark Tank. I’m going to ask Joe to share the origin story of
“LinkedIn Ads are unapologetically expensive. Terrible click-through rates and very high cost per click. Most people lose money on it.” That’s what this week’s guest, LinkedIn Advertising Expert AJ Wilcox, was recently quoted as saying. But if that’s the case, how was LinkedIn able to generate over $3 billion in advertising revenue in 2020? By
Have you ever considered the impact that becoming a bestselling author could have on your business or career? My guest this week is Tyler Wagner, a master book marketer and founder of Authors Unite in Miami, Florida. Tyler has helped hundreds of authors become bestsellers on Amazon, USA Today, and the Wall Street Journal. In
Since the earliest days of television, video has been a powerful marketing medium. But due to its expense, production complexity, and professional scriptwriting requirements video has not always been every marketer’s first choice. My guest this week argues that, due to lower costs, global distribution channels, and the presence of a high-quality video camera in
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