A Conversation About Clubhouse with Jessie Newburn

Though it just turned one year old, Clubhouse seems to be taking off like a wildfire across the social media landscape.

This is how Brody Ford of Bloomberg News describes it:

“Clubhouse is an audio-only social media app known for its unconstrained conversations, celebrity backers and invite-only status. The experience falls somewhere between call-in radio and a professional conference.”

For years I have been helping entrepreneurs, authors, speakers, coaches and consultants establish and elevate their personal brands in print, video, audio and social media.

So, when I suddenly started hearing about Clubhouse everywhere I turned, I knew I needed to find someone knowledgeable to talk about it – pronto!

That’s why I’m so pleased to share that Social Media Innovator Jessie Newburn has agreed to be my guest on Radio Free Enterprise this week.

Please join Jessie and me as we talk about Clubhouse’s potential to build your tribe with the power of your voice.

Click this link to connect with Jessie on LinkedIn


What follows is a computer-generated transcript of our entire conversation. Please excuse any typos!

Frank Felker  00:23

Welcome back to Radio Free Enterprise. My guest today is Jessie Newburn. Jessie is a longtime social media innovator. And she’s Director of Business Development and Partner Programs at Atigro Marketing, a performance-driven agency here in the Washington DC area. Jessie Newburn, welcome to the program.

Jessie Newburn  00:49

Thank you so much. Excited to be here.

Frank Felker  00:52

Well, I am excited about your appearance here today, Jessie, because we’re going to talk about Clubhouse. And Clubhouse is a relatively new social media platform. As I was researching ahead of our interview, I saw that it was just born St. Patrick’s Day of last year 2020. So it’s just past one year old. And I want to start with this as a lot of confusion about Clubhouse. And that’s why I’ve asked you to come because you have a lot of experience with it. And I want to start at very baseline level. I’m going to read this, and I’ll try to read it without my glasses. It’s a definition of Clubhouse by a guy named Brody Ford from Bloomberg News. He recently wrote that, quote, Clubhouse is an audio only social media app, known for its unconstrained conversations, celebrity mappers. and invite only status. The experience falls somewhere between call in radio and a professional conference. What is your reaction Jessie to that definition? And how might your definition of Clubhouse vary from that?

Jessie Newburn  01:58

I actually like that one, I don’t really know that much about the celebrity backer part. I mean, there’s a lot of celebrities on there, but I don’t know if they’re, they’re financially backing, but maybe they just mean backer by association and affiliation and participation. But yeah, it that’s a pretty good definition of it, there’s, um, there is a lot of it feeling like a conference hall in the sense that at any point at any time, you can drop into a different room. And just like at a conference, if you’re you know, in Grand Ballroom ain’t listening to XYZ topic, and you are not digging it for whatever reason, you can get on your, you know, get up and move on to another room. So, and the drop in audio is really fascinating. There is an aspect of it, that I would add with the definition that, you know, because it’s dropped in and live, that, that there is a part of it, that changes the nature of it, because you, you either are in the conversation and you’re either listening then in there and participating, or you’re not like, once it passes, it passes, it’s not recorded.

Frank Felker  02:59

And that’s an important aspect of it. I think that confuses a lot of people. And it actually confused me a little bit because, you know, I’ve been doing audio and video since forever in a day. And one of the things it’s almost like a baseline key stone for me is always record, always be prepared to repurpose. You never know what if somebody were not in the room at the time. I even record back when we used to do live presentations in front of an audience always recorded it even if I only had the audio to capture, because if I didn’t, it was gone. And yet that seems to be one of the most compelling features of this. Would you agree with that? There’s like a fear of missing out.

Jessie Newburn  03:39

Yeah, there’s so people joke about the FOMO. But the fear of missing out, but it really is a thing. Like it’s like, the other night I was listening in. It was late at night and I was just brushing my teeth and washing my face and getting ready for the you know, to go to bed. And I came across this just fascinating room. And it was so enthralled with the conversation and I so just wanted to go to bed like my brain was like girl you need to go. But the other side of me was like this conversation at this moment with these people in this room talking about this subject is something that was very compelling for me intellectually. It was also just really compelling in terms of what I was interested in terms of subjects and all and, and the conversation and the moderators were really good. And it was a good room. So anyway, so yeah, there’s a lot of that aspect. There’s also you know, just a reality of like, I think you can get really sucked into the FOMO and sucked into the intensity of how awesome the conversations are there. You know, my first few weeks in Clubhouse I was on for hours at a day and a part of my own life management has been just sometimes like, you know, listen to it all the time. Always I got other things going on.

Frank Felker  04:52

And that’s something I’ve also come across in talking to people is that they’re people forget to go to work, the people can’t go to sleep People who are listening, and they won’t sit down and have dinner with their family. So there’s clearly something very compelling about it. And you know, I will scratch the surface on that a little bit more in this conversation. But I also want to remind everyone who’s watching or listening right now that we’re going to have a Clubhouse room. And I want to make sure I’m saying that correct. of our own at 11 o’clock today. 11 o’clock eastern time am on Thursday, April 1. And you can find it I guess search by your name, Jessie, or my name? How could somebody find that in join with us?

Jessie Newburn  05:39

Um, we will have a link that we can put in the show notes.

Jessie Newburn  05:46

In the notes. Yeah. So there’ll be a website link, or they could find they would either have to follow me. So I’m at Jessie Newburn, or they would have to follow you. And then they could navigate or get a notification. And, and then one of the things that’s possible in Clubhouse is that if there’s if someone follows a speaker who’s in a room, and if that person, this is getting a little ahead of ourselves, but there’s in Clubhouse, there’s the stage, there’s kind of the front row, the VIP front row, and then there’s the audience. So if for example, you know, Frank, and you are following me that if for whatever reason, or if I’m in a room, then you know, you’re on Clubhouse, and you’re in that hallway, that conference hallway, kind of scrolling through the app, you know, looking for different rooms that are happening, because you follow me, the algorithm will show you what routes I’m in. And then there’s this is, again, this is getting a little technical. But one of the things with Clubhouse is that you can choose your level of information and paint and that you want from someone. So I could choose there are people in my circle, that I want to be pinged anytime or want to be notified anytime they’re in a room. And there are other people where I’m like, you know, so there’s like kind of like an always sometimes never option in terms of pinging. And then proactively speakers can invite people or people in a room can invite others into a room. There’s different ways to get into rooms.

Frank Felker  07:09

Well, and I do. Clearly there are so many rabbit Warrens that we could go running down. I do want to come back to that though, as far as the definition of things like rooms, Speaker moderator Clubhouse and stuff like that. But look real quickly, how can I join? It’s mentioned in that definition, it’s by invitation only. And it’s also restricted by to certain platform right now. Is that correct?

Jessie Newburn  07:34

Yeah, I mean, so part of so so the people, one of the rooms that I love, one of the kinds of rooms that I love listening in, are our rooms about Clubhouse to hit learn more about the app and just the culture. And also, you know, there’s, I just think there’s a there’s some people are like, weren’t, weren’t on its app only. It’s like, Well, you know, up until very recently, they only had like eight or nine people on staff. So, you know, and I work with an app development and digital marketing agencies. So I mean, you know, we have these conversations all the time with clients around like, what are you going to support you got to support both platforms are going to do this that many other

Frank Felker  08:10

people may not know what you’re referring to? Right now, it’s only available on iOS, and

Jessie Newburn  08:16

Apple Pencil, and it’s iOS is defined for, for just because some people are really they’re on an Android phone. But they might have an old iPad, or it even works with? I mean, I don’t even know if anyone uses this technology anymore. But iPod Touch, it works on that as apparently. Sure.

Frank Felker  08:33

Okay. Yeah. But I the only reason I bring that up is because people, you know, people need to know, this is a need to know, situation. And I did see though that at the top of their development plan is to launch an Android app. So I don’t think this was any sort of chauvinism on their part or what have you. They’re just developing and learning and growing. And as you mentioned, you know, you got to get that VC money. And if you want to build out your staff and do the coding.

Jessie Newburn  08:59

So I think, I don’t know the exact numbers, but I heard something like, you know, I mean, who knows how much cash they’ve had, but apparently, they went from like, nine to 40 employees, like really fast. That’s what I heard in one of the rooms once they got the cash infusion. And also, they’re from a cultural perspective, you know, they’re probably a lot of people are like, Oh, these people are just going to make their money and run or whatever. But people who know the founder say that the big part of the DNA of Clubhouse is accessibility, and community. And so, you know, they’ve always been wanting to have it be accessible to everyone. And then, of course, you know, there’s also financial issues and access issues around poverty in different countries. And this and that, because, you know, obviously, the iOS devices are often more expensive than the Android devices.

Frank Felker  09:47

Now, as you know, my audience here on Radio Free Enterprise is primarily business owners. And so a big part of what I wanted to bring to the audience today is why should I ask As a business owner care about this, what does it mean to me potentially noun in the future. And so in terms of the benefits that we can draw from spending these hours or minutes listening to Clubhouse, I know there’s a lot we can learn. So learning is one of the benefits, what sort of things might we learn and what other benefits might accrue to us?

Jessie Newburn  10:22

Oh, my gosh, you could have to cut me out. Yes, we’d like to, I could go on and on this.

Jessie Newburn  10:30

In terms of learning 1000s of rooms are happening at any moment in time in different languages and different cultures. I mean, I’m a generalist personally, so I, you know, just, that’s just my take on life. So, I mean, I hop around in the rooms that I know nothing about, like, I’ll listen in rooms on like us Sino relationships and how it’s impacting such and such, you know, I’ve been in rooms, on water quality management on military bases, and how to clean up, you know, from, you know, ordinance and various and sundry, you know, pollutants and remediation issues. You know, there’s tons and tons and tons and tons and tons of rooms that are talking about business, and VCs and launching and how to brand yourself and this and that. And then there’s just a, you know, micro there’s a, there’s endless rooms on whatever subject I mean, AI will AI replace lawyers, and you know, it’s just endless, like in any, every single new person who joins creates a whole new explosion of possible rooms that can happen in conversations, happening rooms, but there is a lot of business stuff, there’s a lot of personal stuff, if you if you I mean, there are people who are writing rooms about who are writing poems for people, there’s rooms where people are singing lullabies, and songs that people are pitching into their music in front of people who can potentially sign them, you know, for deals and all kinds of stuff. So it’s endless, but from a business perspective, you know, just endless topics, plus nice subjects.

Frank Felker  12:06

The other side of learning, obviously, is teaching. And so you just mentioned about every person that signs on opens up a whole new, you know, universe of consciousness, which sort of reminded me I hadn’t thought about the network effect of Clubhouse, like, just like with a telephone, every telephone you add on to the network increases the value of all the other telephones, so I can see a tremendous network effect there. But what I was going to say here, what I want to do to go next, please, is about teaching, sharing what you know, let’s say about business with others, and through that helping to build your own personal brand.

Jessie Newburn  12:46

Yeah, so this is a really fascinating conversation, and a fascinating question. Um, and there’s a culture inside of Clubhouse, which is a helping community, and a helper economy. And undoubtedly, there are gobs of people in there who are very PR firm backed up, you know, super followers with a million followers that are talking, they’re giving away their free content in order to get people into their funnel to debt, you know, that whole thing. And then their content that’s trying to sell this. So there’s lots and lots and lots and lots, and lots and lots and lots and lots of that. But that just the culture, and the space inside of Clubhouse allows people to share. I mean, I’ve been in rooms talking about privacy, and government and you know, various social media apps and a privacy lawyer will pop in, you know, suddenly is the subject matter, you know, someone else might have started the room because they were interested in hearing that happened earlier in the day that they heard on c span, we’re going to some issue that’s going on. But then someone might pop into the room who’s an expert in the subject or you know, it has a whole dimension that they can add to the conversation. So there’s a lot of potential to teach. It’s not, it all depends on the room and the following and all like sometimes you’re in a room where there’s just like one or two people on stage who are speaking who have the microphones, and they might be the subject matter experts, and they’re really not bringing other people up to the stage. The other times that the rooms are like, smaller groups, and they’re much more open to inviting people up from the audience onto the stage. So you never know who’s going to pop in. It’s not so much a lecture environment if there really is a whole lot of participation. But there’s definitely a profound opera of profound space and opportunity to contribute, prepare your perspective, your knowledge, your health, etc. It’s an amazing community in that regard. I tell people, I tell people when I talk to people about Clubhouse, I’m like, Don’t come to this as a branding platform. There are people who are and there are people who I’m sure are doing well with it, but there’s something going on with that. It’s hard to get a million followers who are there people there’s something happening with these, like super followers and all but the best way to brand the best way to participate i would actually say in offer is to be that helper to help teach to help by teaching to help by and also providing access to information and all a lot of connections that will happen that’s

Frank Felker  15:15

that’s directly in alignment with what i try to encourage people to do as well but the word brand from my perspective still applies because whether you like it or not you have a brain and if your brand for example on Clubhouse is that you’re always the generous educator and sincere advocate for the success of your following and you don’t ask people to join an email list and you don’t pitch your products and that’s a very powerful brand in that environment now absolutely i want to then you had started to do this and i and i was really challenged to try to figure out what sequence to put my questions and because it’s like well do you need to know this before you know that anyway so i want to come back to definitions of terms so let’s start with the word room a room i guess is like the most fundamental component of this whole thing what is a blue

Jessie Newburn  16:14

so a room is very similar to almost like a conference room you know it’s a place where a conversation is happening on a certain subject and a room can either be open or it could be private there’s another thing called a social room which is another subject but um but most of you know I’m actually I have no idea how many rooms are private because I’m not seeing those right but yeah so the room is a room is the container in which the conversation happens and then inside of the room so rooms can happen inside of clubs so clubs lords come

Frank Felker  16:50

back we’ll go back to the club if you don’t mind let’s start with a room and what is there a name for the people in the room.

Jessie Newburn  16:58

yeah so um the so someone creates the room and they are the they’re the primary they’re the first moderator but they can invite other people on to they can invite other people to be moderators with them and so moderators have a microphone not literally microphone but they have access to turn their microphone on and off so the microphones are what are the moderators have administrative control they can bring people they can move people around and speakers our speakers they have the microphone as well but speakers may or speakers don’t necessarily have administrative control okay and then so the speakers and the moderators are up on top of the screen and then there’s a little teeny line and then there’s a row it could be a row it could be one person it could be 500 people depending how many people in the room that first row is kind of like the call I’ve heard it referred to as the front row and if you’re in that front row you are followed by a speaker so one of the you have a relationship as follows you

Frank Felker  18:09

are about if I may the only reason i want to interrupt you right here is because i just want to recap that information for people who are brand new to this so just like in a conference room there’s a stage up front and on the stage and let’s say it was somebody moderating a panel discussion there’s a person who has a microphone but they’re not necessarily the only person on the microphone but they’re in charge they’re the moderator of this conversation there are other people and that person is called the moderator or the co moderator literally

Jessie Newburn  18:38

Mods that’s right

Frank Felker  18:42

It’s really important you know to get the lingo right okay and then they’re all then there’s other people who are called speakers and they’re on the stage and they can speak at any time i suppose and then there’s the front row and i love that because I’m sure you’ve done as well presenting in front of a room is usually the VIPs in the front row and you know I was trying not to make eye contact with those people but anyway and then after that who else do we have in the room

Jessie Newburn  19:13

so after the front row which again could be many rows depending on who said that it’s just the audience’s the general audience so it all depends you know you could be in a room where there’s hundreds of people and you might be in the audience you might be in a room with there’s 40 people in your audience I’ve been in rooms are popped in just because I’m like checking around and kind of goldilocks in my way through you know Clubhouse and i get invited onto the stage you know the moderators will invite me onto the stage so one of the things that moderators are doing that so moderators are a huge part of Clubhouse success and culture there’s a lot of talk about good moderators and bad moderators in different skills and all but the moderators really in many ways can make or break the room and but one of the things that moderators are often doing is they’re often checking who’s in the room And if someone in the audience can raise their hand, there’s an option in the app where you reach you say, hey, I want to join the stage. And I’m the moderator will a good moderator will be checking out your profile, checking things out. I’ve been on stages where moderators live, where I’ve been invited to speak. And then while I spoke, the moderator will be like, I just checked out her LinkedIn profile. And she’s legit.

20:23

Wow.

Jessie Newburn  20:24

It’s, it’s, um, excuse me. Okay. So yeah, it’s, it’s, it’s an amazing culture and an amazing opportunity for people to connect, and you know, to connect in and so people The other thing about real quick about people’s profiles, is that people’s profiles are all over the place. Like I tell people, Clubhouse is not the place to copy and paste your LinkedIn profile, like really take the time to watch and look at different people’s profiles, and to see what kinds of things people are saying, and people are doing a lot. There’s a lot of blending of personal, you want to talk about branding? Like, it’s a really fascinating aspect of branding, which is that it’s not just like, Oh, yeah, here’s my business stuff. And some people do that. And some people leave with that. And that’s totally fine. And there’s nothing wrong. But a lot of people are blending in personal information, personal hobbies, personal habit, you know, things that they’re interested in, and passions and all, and really dimensionalizing themselves. Clubhouse is also very, very, very emoji friendly, like, like,

Frank Felker  21:24

people who do billion dollar whispering about emoji friendly.

Jessie Newburn  21:28

It’s fake it will hashtags. Hashtags mean nothing, they do nothing. And like you feel yourself as an IT as a novice, if you put hash tags in. And equally, you’d be looking like a novice if you didn’t have emojis.

Frank Felker  21:42

Our mutual friend Steve Kann told me he probably learned this from you. But that it seems as though the Clubhouse algorithm can actually interpret emojis. Is that correct? Yeah.

Jessie Newburn  21:53

Yeah, that’s what I’ve heard as well. Yeah, so the algorithm in terms of like, what rooms they’re showing you in? You know, when you first sign on to the app, and look, is obviously you know, who do you follow? What other rooms? Have you been in? who follows you, you know, all the, you know, the all the things that make that an algorithm, right? But apparently, emojis are a part of it. So.

Frank Felker  22:14

Okay. All right, well, I’ll try to find the right ones that really impress me. Now, you know, it started to say this, and I really apologize for interrupting you. But I try to structure the information as it can best be digested and apprehended and retained. So now we had the room, we all picture the room, the people on stage, the moderators, speakers, we got the front row, the VIPs. And it could be several rows, depending on how many are followed by the speakers. And we got the rest of the audience, you know, back in third class, who just show up and remain mute up but then you mentioned it. So all that’s happening in a room. But there’s another level, which is called a house, or I’ve seen is called a club or house or a Clubhouse. What is that all about?

Jessie Newburn  23:06

So the algorithm has changed, the algorithm changed recently. But it used to be that you would apply someone if they wanted to have a club, like a group that spoke on a certain series of topics, then you could have members in your club, and depending on the how the admin set up the club, various members inside of the club can create their own rooms. So the beauty of this is that it helps the club get more activity, and it can be hard, frankly, to fill to get a room with people attending, I mean, you know, you say you get your group together, you’re going to have a room, you’re going to have, you’re going to have a conversation at 1130 on blah, blah, blah day to talk about such and such. And you go to have your event, you might have five people on stage and two people in the audience, you know, wow. So it can be challenging. There’s so many issues about getting people in so many aspects in so many layers of getting people to be in your room to follow you, etc. When you are able to have a room and a conversation inside of a club, people who are in that club might get different, you know, that it affects the algorithm affects how they get notified, and all people might follow the club and they want you know, there’s a there’s a little thing on top of the screen that shows like clubs that you’re a member of an upcoming room. So this benefit in value with that? Well, I looked into it a little bit as far as creating a club. And that’s something where you have to apply, and it is vetted manually by human beings. It was it used to be like a four-week period and then they change that and now there’s 1000s of clubs with like five members, 10 members and other clubs that are more than the original one or whatever. You know, it’s There’s so many things, there’s so many aspects going on to how people are working the numbers and getting numbers and working their rules.

Frank Felker  25:09

And I think really, because it does open up a whole new area of conversation is marketing yourself or marketing. You know, by marketing again, I don’t want that to have like some heavy baggage associated with it. Marketing is communication, its messaging. And so what I mean is how to make people aware of the rooms that you’re going to be speaking in and gathering people in there and having an opportunity to share. Now there’s, we’ve got so much to talk about so little time. The next thing I want to ask you is as a consumer of Clubhouse, where do you listen? When do you listen for how long do you listen?

Jessie Newburn  25:51

That’s a great question. So I’m, I am, I’ll just first preface this by saying that I’m a really big believer in acculturating newbies, and I’m a really big believer in protecting Clubhouse. So I have held hosted a number of orientation, meetings, and rooms and all for people I know, and people don’t know. And one of the things that I say to people is, spend those first seven days when you’re first in, like, really actively finding ways to integrate Clubhouse into your room, into your life. So I do things like while I’m cooking, or while I’m brushing my teeth, or while I’m driving, or, you know, personally, I find that I’m just consuming less social media and listening in more and, you know, but like, sometimes, like, even like the other day, I was doing some sort of just kind of administrative work that was didn’t require, like, if I’m doing writing or you know, something that’s proposal development, or something like that, or blog post or whatever, it requires my brain differently, right. But if I’m reviewing a list of people to throw out all blah, blah, do whatever with, it doesn’t take the same brain energy. So, um, you know, I just encourage people to, you know, to tune in, I have also had times where I’ve been, like, kind of go to bed or thinking of going to bed, and I’m sitting there, like, it’s the silliest thing. But I’m going to admit this, but I’ve actually like sometimes been so fascinated by conversation. I’m just like, Who are these people. But one of the things that it really is very, very, very nice Clubhouse, and one of the things I love because I’m, I am fairly early into social media, you know, in no back in the mid-2000s, and, you know, whatever 2000 567 you know, eight and all it really getting in is that social media almost always requires your eyeballs. And so that ability, so much eyeball attention that people have for various and sundry reasons. Whereas Clubhouse because it’s auditory, it just opens up a whole different way of being able to incorporate it into your life. So I just encourage people to find ways to, you know, whatever your activities are walking around the lake, you know, driving down the road, chopping vegetables making…

Frank Felker  28:04

Audio is just an amazing medium. And I was fortunate to have a couple of years on live radio, which this also reminds me of a lot. The difference on live radio is if you told a joke, you didn’t even hear crickets, you had no idea how that joke went over where at least in Clubhouse, I think we could get a little fat back.

Jessie Newburn  28:29

just real quick, there are times when I only listen in for like three, four or five minutes. And there are other times that I listened in for a conversation that might go on for a couple hours. So one of the beauties with Clubhouse is there’s a little button called leave quietly and you know, you have note you owe no one your attention and you don’t have to explain anything. Like you can just leave because you got a phone call or leave because you got bored or leave because whatever. Like there’s no it’s a culture where people come and go so that’s part of it as you can pop in to a Goldilocks see like, Oh, this is interesting, or, oh, I’ve just got five minutes while I’m waiting for an appointment or a phone call or whatever so or like I said, There are rooms sometimes that go on for hours and you’ll hear people be like, I’ve been in this room for six hours. Oh my gosh,

Frank Felker  29:16

well, how do we find rooms and topics and people and clubs that will be of interest to us?

Jessie Newburn  29:26

Well, I will offer that there are many people because I do listen in our rooms talking about Clubhouse and including somewhere, they like are soliciting feedback. And there are a lot of people who don’t like the search functions. And I would offer that the search fences aren’t that great. But you can find clubs inside of clubs you can find rooms you follow people you follow people around you they sort of get a groove of like oh you know when I’m when I follow Bella around, you know Bella tends to go more to rooms talking about spirituality and blah blah blah when I follow you went around when tends to go to rooms to talk about AI and you know, various you know things and also you kind of part of it is kind of getting to know who you’re following which in and of itself is a challenge. It really is. The club has does not have good systems now for managed for tagging people, like you can’t tag someone is like, Oh, I’m tagging this person because they’re into XYZ subject or I really like how I might really like how someone moderates I might not, they might not even be a subject matter expert on it. But it’s like, I like older rooms. So. So finding rooms is part of its the algorithm, part of it is you know, you follow people, you know, and just keep following them around.

Frank Felker  30:42

You know, it sounds like as I’m listening to you say that, that that could be a great place to start. Think about people that you really enjoy that following. I’ll just use Anthony Robbins as an example that a lot of people know who that is. Not everybody wants to follow him. But if you started by following him, you would see the topics and the rooms and the clubs and the people he follows and so forth. And so I could see what that kind of sort of radiates out from there.

Jessie Newburn  31:07

Yeah, my personal strategy is not to focus on the celebrities as much just because I think that the relationships are deeper in this smaller connections. But that said, there are celebrities there. I mean, I was in room. A month ago, I was just like listening in and Guy Kawasaki popped in. And I’m not a fan

Frank Felker  31:23

And I’m not a fan of Guy Kawasaki. That would be any event we all have our own. And again, in terms of celebrity, I would think instead about thought leadership. I’m not interested necessarily in celebrities, but I am Yeah. The way certain people express themselves and their way their train of thought goes appeals to me. Now we are running short on time. But I wanted to ask you, let’s say somebody has been listening to you. And they’re like, Wow, she really knows what’s going on with Clubhouse. And I want to talk to her further. What’s the best way for somebody to connect with you, Jessie?

Jessie Newburn  32:02

So Clubhouse is fascinating because people are following up with other people. It’s really amazing. So inside of your Clubhouse profile, you can slam your profile with links, phone numbers, all this kind of stuff. There’s only two live links inside of Clubhouse and Clubhouse does not have in house chatting in house it does not have in house communication. So there’s no there’s nothing inside that not in house in app. And I’ve heard from people who know the who know the Clubhouse creators were like, it will never have it. I don’t know if that’s true or not. But the two live links that you get are your Twitter and your Instagram account. And so I would recommend to anyone who’s going to get into Clubhouse you need to have one or the other and probably both would be better. And then what people do is they can go into your account, you can they can stick and click on your through your profile, they can click on your Twitter account to enter your Instagram account. And they can see more information it can dimensionalize you as a person, or that subject matter that you might have spoken about.

Frank Felker  33:05

When somebody who’s not on Clubhouse. How did they get in touch with Jessie?

Jessie Newburn  33:09

Oh with Jessie?

Frank Felker  33:10

Yeah.

Jessie Newburn  33:11

Oh, that’s the converse? That’s the question you’re asking. Because there’s all kinds of relationships that are happening where people are following up, and they’re DMing each other on Instagram and Facebook or Instagram and Twitter and connected with each other. Yeah, for me, I’m pretty easy to find him Jessie@atigro.com Jessie Newburn on LinkedIn. I have a personal fascination with generations and generational cycles. So I’m generations work on Twitter, and all that stuff. Okay, sorry.

Frank Felker  33:44

All right, I’m often not clear. I find that happens. The older I get, the less clear I am. So I really work at that. In any event, we are just about out of time and I always like to ask my guests before we go. Is there a question that I have not asked you about Clubhouse or a thought that’s come to mind as we’ve been talking that you want to share before we go?

Jessie Newburn  34:08

I’ll share this it might be a little out there but I’m going to share it anyway.

34:15

Clubhouse

Jessie Newburn  34:18

I believe and I had a Greenly strong feeling about this from the first few days of being in Clubhouse is going to change the world in a way that other social media platforms have changed the world a little a Clubhouse is going to change the world. It is a completely different culture. It’s not about Look at me, look at me, look at me. It’s about who can I who can I help? What can I offer? What can I share that tenderness around that culture is in danger, right? It could be flooded by people who just come in and are jerks and aren’t kind and are this whatever. But I mean I have witnessed people in different countries different time zones who don’t even know each other, like coming forth and offering to help each other with various and sundry projects, or just sometimes they’re small sometimes they’re bigger people have access, you know, through the phone. And there’s a there’s a tenor there’s your invoice and radio rights you understand there’s this there’s something there’s this the, the sound of the human voice.

Frank Felker  35:23

It’s called timbre.

Jessie Newburn  35:24

The timbre, the timbre, okay, there’s the amount of information that is transferable through human voice is phenomenal. And because the entire culture of Clubhouse is voice? Yes, there was yes to this. It’s connecting people at a level and it’s the other thing it’s doing is all the nasty, I’m not saying that there aren’t nasty rooms where people were at rooms where people are getting fussy with each other in Clubhouse, of course, that’s going to happen as human beings, bad weather, bad day, bad mood, whatever,

Jessie Newburn  35:55

you know, whatever that stuff happens. The majority of what’s happening in Clubhouse is that people are being up leveled to their higher version of their higher version of themselves. They’re presenting themselves not necessarily in a branded Look at me kind of I’m so fabulous way but because every human being knows that voice tells others who you are more than anything else. We know if you don’t know it intellectually, you know it in your you know it in your soul. And Clubhouse is creating a platform of inclusion, connection, participation, access to information that is here to four unheard of I mean, you say oh yeah, the internet would have but it’s different, Clubhouse is different. So I would really encourage people that even if you don’t want to spend a lot of your time on it per se like, like at least to into Clubhouse from the perspective of curiosity about the transformative power that this tool has to change. Who knows what’s happening? I say I offer that we will look back at we will look back at the world and 10 in 510 years and Clubhouse whatever the transformation that happens for the world to be a better place. Clubhouse will be instrumental in that.

Frank Felker  37:13

That’s powerful. Yeah. Jessie Newburn, thank you so much for introducing all of us to this brave new world of Clubhouse.

Jessie Newburn  37:21

Thank you so much for having me appreciate being here.

37:24

Thank you, you.

Frank Felker  37:29

Okay, what was that? I’m sorry?

Jessie Newburn  37:32

This is club Clubhouse language is I appreciate you. People say it’s one of the things that people say all the time to go I appreciate.

Frank Felker  37:40

Well, Jessie, I appreciate you. And thank you so much for being on Radio Free Enterprise. So thanks again to Jessie and thank you for joining us. Until next time, I’m Frank Felker saying I’ll see you on the radio.

Dude Walker  37:58

Forgiving your entrepreneurial sins with a gentle wave of his microphone, here’s Frank Felker.


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